Roy is a New York City and Tel Aviv based commercial and music video director, Roy Raz studied cinema at Tel Aviv University from 2000-2004. Prior to directing, he worked as an Executive Producer for McCann, in their commercial production department.

Roy’s main passion is food with an emphasis on chocolate and liquid, combined with fashion, beauty and lifestyle. He’s shot many European and US celebrities including Jennifer Hudson, designer Jean Paul Gaultier, dancer Dita Von Teese, French diva Mylene Farmer and Wonder Woman Gal Gadot.

If Roy isn’t figuring out how to make chocolate defy gravity, then he may be making the best hummus in the NY area!

BDP Big Deahl Productions represents the unsung heros of commercial advertising: the highly specialized tabletop director! Our directors have helped pioneer the cinematic craft of shooting, food, beverage, products and live action for national and international clients.